You cut headcount. The pipeline didn't shrink.
After the layoff, your company still needs to build a sales motion. There is no VP of Sales to architect it, and the sales roles you are hiring will inherit a system that has not been rebuilt.
The Wisdom Stack engineers SDR-to-AE loops, signal-based prospecting, and unit-economics-first GTM for Series A and Series B-backed companies rebuilding sales after layoffs.
Full Biography
From SDR floor to doctoral research to fractional GTM engineer
Dr. Joe Breider is a Doctor of Business Administration (DBA) from Golden Gate University and a B2B sales practitioner with 35 years of operating experience. His career spans front-line selling, sales leadership, fractional consulting, and applied academic research on the role of sales consulting firms in business turnarounds.
His doctoral dissertation, The Role of a Sales Consulting Firm in a Business Turnaround, examined how external sales expertise intersects with internal leadership during periods of revenue contraction. The research became the foundation for what is now the Wisdom Stack — a repeatable framework that pairs doctoral rigor with 35 years of field-tested sales judgment, then layers agentic AI on top to compress the work that used to require headcount.
Dr. Joe spent the bulk of his career inside B2B growth companies — selling complex products, managing pipelines under forecast pressure, and turning lagging revenue metrics into leading indicators long before AI entered the conversation. He has run sales motions in aerospace, manufacturing, professional services, and SaaS. He has also been the person inside a legacy family firm who had to engineer 41% revenue growth two years running after a forced reset.
Today his work is concentrated on a single problem: Series A and Series B-backed companies that have gone through layoffs, do not have a VP of Sales, and are now hiring sales roles. These teams cannot hire their way into a working motion. They also cannot dial their way back to plan. What they need is an engineered revenue system — signal-based prospecting, agentic AI orchestration, unit-economics-first KPIs, and a tight SDR-to-AE loop — installed before the next sales hire ramps.
That is the work. Dr. Joe operates as a fractional GTM engineer, not a strategy consultant. The deliverable is a live revenue system, not a binder. Engagements begin with a $500 GTM Diagnostic Call and, when the fit is right, move into a 90-day build phase followed by a fractional retainer.
He writes regularly on GTM engineering, agentic AI, and the post-layoff revenue rebuild. His LinkedIn newsletter Sales Development Prescription publishes on cadence, and longer-form essays appear in the Insights archive on this site.
Education
Doctorate in Business Administration, Golden Gate University
Experience
35 years of B2B sales leadership across aerospace, manufacturing, professional services, and SaaS
Focus
Fractional GTM engineering for Series A and Series B-backed companies rebuilding sales after layoffs
Methodology
The Wisdom Stack — doctoral research and 35 years of sales rigor, augmented by agentic AI orchestration
Education
Doctorate in Business Administration
DBA from Golden Gate University. Doctoral research: The Role of a Sales Consulting Firm in a Business Turnaround bridging academic rigor with real-world revenue results.
Experience
35 years of B2B sales leadership
Three and a half decades of closing complex deals, turning lagging metrics into leading indicators long before AI entered the conversation.
The Wisdom Stack
Where research meets revenue
Integrating doctoral research and 35 years of sales rigor into a repeatable framework. The same precision applied to rebuild a family firm now engineers scalable pipelines for Series A and Series B-backed companies.
Ideal Customer Profile
Who the Wisdom Stack is built for
1. Company Stage: Series A or Series B-backed. 2. The Trigger: Executed a notable workforce reduction/layoff and is now rebuilding sales. 3. The Gap: No VP of Sales, with sales roles open and a need for an operating system before the team grows. 4. The Angle: Build the sales motion before or alongside those hires, using lean SDR-to-AE loops, unit economics, and signal-based prospecting rather than sheer dial volume.
Agentic AI
Context is expensive. AI is cheap.
Agentic sales orchestration that automates the noise, prospect research, signal detection, and data enrichment, while your reps do what only humans can: build trust and close deals.
The Offer
Make me your first re-hire
Fractional GTM engineering at a fraction of a full-time hire. Doctoral rigor, 35 years of sales leadership, and an agentic AI stack, deployed into your existing HubSpot and Sales Navigator from week one.
RevOps & B2B
Turning lagging metrics into leading indicators
The Wisdom Stack integrates doctoral research and 35 years of sales rigor into your revenue operations. Pipeline velocity, conversion analytics, and scalable process from revenue contraction to revenue expansion without incurring added costs.