A rented meeting quota
If your only goal is short-term meeting volume and you do not want an engine installed on your stack, a lead gen agency is the more honest fit.
Three Ways to Work Together
Diagnose the engine, rebuild it, or run it with you. Choose the engagement that matches where you are.
Tier 1 · Diagnose
GTM Diagnostic Call
A focused diagnosis of where your pipeline is leaking revenue. You leave with a written diagnosis and a recommended next step — not a sales pitch.
$50030-minute working session
Book the DiagnosticWho it's for
You suspect your pipeline is broken but you can't pinpoint where. You need a senior second opinion before committing to a larger build.
What you get
- →30-minute structured diagnostic session
- →Written diagnosis of pipeline gaps and bottlenecks
- →Prioritized recommendations for the next 90 days
- →Honest opinion on whether deeper engagement is warranted
Tier 2 · Rebuild
90-Day GTM Build
The full engagement from the case study. Diagnose, rebuild, instrument, and hand off a pipeline that actually generates predictable revenue. Documented to produce 41% year-over-year growth in the original family-firm turnaround.
Starts at $1,500Project-based, 90 days
Start with a DiagnosticWho it's for
You're past diagnosis. You need someone embedded with your team to install pipeline discipline, defined sales stages, leading indicators, and the operational rhythm that makes them stick.
What you get
- →Full pipeline architecture and sales process design
- →Defined sales stages with leading and lagging indicators
- →CRM and reporting instrumentation
- →Embedded coaching with sales leadership and reps
- →Documented playbook for ongoing execution
Tier 3 · Operate
Fractional GTM Engineer
A senior GTM brain in the room every week. For Series A and Series B-backed companies that have gone through layoffs, do not have a VP of Sales, and are now hiring sales roles.
$2,500 / monthOngoing monthly retainer
Inquire About RetainerLearn about fractional GTM engineering →Who it's for
You're rebuilding the sales motion after a layoff and hiring sales roles without a VP of Sales. You want weekly executive presence on pipeline strategy, hiring, instrumentation, and agentic AI orchestration.
What you get
- →Weekly working sessions with sales leadership
- →Ongoing pipeline architecture and instrumentation
- →Agentic AI strategy and orchestration guidance
- →Async availability for in-the-moment decisions
- →Quarterly business reviews and roadmap updates
Not sure which fits?
Start with the Diagnostic.
One 30-minute session. A written diagnosis. An honest recommendation on whether a larger engagement is warranted — or whether you can run the next 90 days yourself.
Schedule Your GTM Diagnostic CallWho this is not for
A clear no is part of a good GTM decision
GTM engineering is an implementation engagement for a team with a real offer, a defined market, and an owner willing to change how pipeline is made. It is not a universal answer to every sales problem.
A replacement for product-market fit
The work assumes you have a real offer and a defined market. It cannot manufacture demand while the problem, buyer, or value proposition is still unproven.
Strategy without implementation
If you want a deck, a workshop, or recommendations handed to someone else, this is not the model. The work includes instrumentation, workflows, handoffs, and adoption.
Tool shopping without operating change
Adding another platform is not the deliverable. The work starts with your pipeline math and existing stack, then installs only the loop the evidence justifies.